Privacy Policy

Introduction

At CharacterTest.org ("we", "our", or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website and use our character personality quizzes and tools.

Information We Collect

Personal Information

We strive to collect minimal personal information. When you use our services:

• Responses to character quiz questions are processed client-side within your browser to calculate your character matches.
• We do not require account registration or email submission to complete our quizzes.
• If you contact us via email, we collect your email address and any details you provide in your message to respond to your inquiry.

Technical and Usage Information

We automatically collect certain technical information when you browse our site, including:

• IP address (anonymized where applicable) and general geographic location
• Browser type, operating system, and device specifications
• Referring URLs, visited pages, interaction data, and timestamps

How We Use Your Information

We use collected data solely for the following purposes:

• Operating, maintaining, and improving our character quizzes and website performance
• Understanding user engagement trends and optimizing website usability
• Serving relevant advertisements to support free access to our quizzes
• Protecting our website against security threats, fraud, and abuse
• Responding to user questions, feedback, and technical support inquiries

Cookies, Third-Party Advertising, and Analytics

We use cookies, web beacons, and similar tracking technologies to improve user experience, analyze website traffic, and deliver personalized content and advertisements.

Google AdSense and Advertising Cookies

We use Google AdSense to serve advertisements on our website. Please be aware of the following official policy disclosures:

• Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites across the internet.
• Google's use of advertising cookies enables it and its partners to serve advertisements to you based on your visit to CharacterTest.org and/or other websites on the Internet.
• Opt-Out Choices: You may opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info or Your Online Choices (for European users).

Analytics and Behavioral Metrics (Microsoft Clarity)

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may disclose data only in the following limited circumstances:

• To trusted third-party service providers (e.g., hosting infrastructure, analytics, and advertising networks) bound by strict confidentiality and data protection obligations.
• To comply with applicable laws, judicial proceedings, or regulatory inquiries.
• To protect the rights, property, safety, and security of CharacterTest.org, our users, or the general public.

Data Security

We employ industry-standard technical and organizational security measures, including HTTPS encryption in transit, strict access controls, and regular infrastructure reviews to protect your data.

Your Privacy Rights (GDPR & CCPA/CPRA)

Depending on your geographic location, you may have statutory privacy rights, including:

• The right to know what personal data we collect, use, or disclose.
• The right to request deletion of personal information we hold about you.
• The right to object to or restrict certain data processing activities.
• The right to opt-out of the sale or sharing of personal data (we do not sell your personal data).

To exercise any of these rights, please contact us via the details below.

Children's Privacy (COPPA Compliance)

Our website is designed for general audiences and fans of pop culture. We do not knowingly collect personal identifiable information from children under 13 years of age (or under 16 where required by local law). If you believe a child has provided us with personal data, please contact us immediately, and we will promptly delete such information from our records.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable legal obligations. Any updates will be posted on this page with an updated "Last updated" date.

Contact Information

If you have any questions or concerns regarding this Privacy Policy or our data practices, please reach out to us:

• Website: CharacterTest.org
• Email: [email protected]